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HI, I’M CALEB BRUCE PORTER

I’m a Global Brand Manager, UX, Digital, Print, and Graphic Designer based in Metro Detroit with 20 years of professional design experience.

PROFICIENCIES AND TOOLS

As an accomplished Designer with a Bachelor's Degree in Graphic Design and two decades of professional experience across diverse design disciplines, I bring a wealth of expertise in Graphic Design, Branding, Digital Design, and UX Design.

My proficiency encompasses Wireframing and Prototyping, Art Direction, Design Team Leadership, and Effective Communication and Collaboration. I excel in UX/UI Design, Branding & Identity Development, Visual and Print Design, Web Design, Social Media Strategy, Marketing, Photo Editing, Iconography, and Animation.

I am highly skilled in industry-standard design tools, including Photoshop, Illustrator, InDesign, After Effects, and Figma.

SKILLS

UX DESIGN

WIREFRAMING


DESIGN TEAM MANAGEMENT


BRANDING & IDENTITY


VISUAL DESIGN

PRINT DESIGN

WEB DESIGN

ANIMATION

 

SOCIAL MEDIA

MARKETING


PHOTO EDITING

ICON CREATION


TEAMWORK/
COLLABORATION


BRAINSTORMING

UX DESIGN

WIREFRAMING


DESIGN TEAM MANAGEMENT


BRANDING & IDENTITY


VISUAL DESIGN

PHOTO EDITING

ICON CREATION


TEAMWORK/
COLLABORATION


BRAINSTORMING

PRINT DESIGN

WEB DESIGN

ANIMATION

SOCIAL MEDIA

MARKETING

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WEB AND UX DESIGN

HARRISON’S DESIGN + FURNITURE WEBSITE DESIGN

I designed a sleek, user-friendly website for Harrison’s Design + Furniture, showcasing their unique products and design services while enhancing online customer engagement.

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GRAPHIC, WEB AND UX DESIGN

YARDSMITTEN LANDSCAPE DESIGN’S BRANDING AND WEBSITE DESIGN

I developed a cohesive brand identity and user-friendly website for Yardsmitten Landscape Design, establishing their online presence and showcasing their innovative landscape services.

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GRAPHIC, WEB AND UX DESIGN

CORNERSTONE INDUSTRIAL’S BRANDING AND WEBSITE DESIGN

I developed a strong brand identity and professional website for Cornerstone Industrial, featuring a distinctive logo and intuitive layout to showcase their expertise in industrial solutions.

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WEB AND UX DESIGN

BRANCH TREE LANDSCAPE WEBSITE DESIGN

I created a visually appealing and user-friendly website for Branch Tree Landscape, showcasing their landscaping services and projects while enhancing online engagement and client outreach.

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GRAPHIC DESIGN

BRANDING DESIGN FOR THE STARLING LOUNGE COFFEE BAR

I re-designed the branding for the coffee bar, Starling Lounge as they moved locations and changed their name from their former coffee shop, Steam Inn.

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GRAPHIC DESIGN

BRANDING DESIGN FOR FOUR KEY’S BREWING

I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.

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GLOBAL BRAND LEAD, GRAPHIC AND UX DESIGN

BRINGING APTIV’S SUSTAINABILITY REPORT IN-HOUSE

Aptiv’s Sustainability Report was previously designed by an external agency. However, the project was fully transitioned in-house, where I led the comprehensive redesign of both the digital report and its accompanying website.

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GLOBAL BRAND LEAD AND GRAPHIC DESIGN

APTIV’S ANNUAL REPORT DESIGN, PRODUCTION AND DELIVERY

After years of having Aptiv’s Annual Report created externally by an agency, the project was brought completely in-house. We oversaw the project management, design, revisions, final file preparation, print production, and delivery of Aptiv’s Annual Report.

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GRAPHIC AND DIGITAL DESIGN

APTIV’S VALUE CAMPAIGN CREATION AND LAUNCH

I led the design of Aptiv's Values Campaign, creating a cohesive visual identity and strategic launch plan that effectively communicated the company's core values, unifying and motivating the global workforce.

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GRAPHIC DESIGN

@PROPERTIES REAL ESTATE BRANDING AND PRINT DESIGN

I developed and executed various visually compelling design projects for @properties Real Estate.

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